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一组大数据告诉你: 央企海外形象越来越亮眼!

时间: 2020-04-16 来源:雅博体育-雅博体育app官网 浏览次数: 【字体:

雅博体育haiwaiwangshujuyanjiuzhongxinjinrifabu《zhongyangqiyehaiwaixingxiangchuanboyanjiubaogao(2019)》。benbaogaoyiguoziweijianguande96jiazhongyangqiyeweiyanjiuduixiang,fenxilezhongyangqiye2018nianhaiwaixingxiangchuanboqingkuang。yanjiufaxian,zhongyangqiyehaiwaixingxiangchuanbozongtibiaoxianlianghao,shiyoushihuahejiaotongyunshudengxingyezhengtibiaoxianqiangyan。


雅博体育biao1: 2018nianzhongyangqiyehaiwaixingxiangchuanbozhishupaixingbang(zongbangtop20)


雅博体育zhongguonanfanghangkongjituan、zhongguodianxinjituanhezhongguolianhewangluotongxinjituanweijuqiansan

雅博体育《baogao》shujuxianshi,zhongguonanfanghangkongjituanyouxiangongsi、zhongguodianxinjituanyouxiangongsi、zhongguolianhewangluotongxinjituanyouxiangongsi、zhongguoshiyouhuagongjituangongsi、zhongguozhongchejituanyouxiangongsiweijuqian5wei。qizhong,hangkong、xinxifuwuyebiaoxiantuchu,gexiangzhishufazhanjunheng,zhongguonanfanghangkongjituanyouxiangongsiweiliebangdanshouwei。yu2017nianxiangbi,zhongguodianxinjituanyouxiangongsiyouyuhaiwaimeitichuanbozhishuyushehuizerenzhishubiaoxianjiaoweituchu,shiqizhengtipaimingyoudafutisheng。(jianbiao1)


tu1: zhongyangqiye2016nian-2018nianhaiwaimeitibaodaoliangfenbu(danwei: pian)


zhongyangqiyehaiwaimeitiguanzhureduchixuzougao,2018nianbaodaoliangtongbizengzhang13.76%

《baogao》tongjiduoyuzhongmeitibaodaofaxian,2018nianwaimeixiangguanbaodaolianggaoda6.6wanyupian,tongbizengzhang13.76%,fugai100duogeguojiahediqudejinqianjiameiti,yu2017niandefugailvjibenchiping。tongshi,jinnianlai,zhongyangqiyejiakuaihaiwaitouzibufa,chixujiaqianghaiwaihezuo,2018nianwaimeishejizhongyangqiyedebaodaoyizhengmianzhongxingweizhu,zhanbiwei82.96%。(jiantu1)


雅博体育zhongyangqiyejijibujuhaiwaishejiaomeiti,zhengtikaitonglvgaoda47.9%

《baogao》duizhongyangqiyehaiwaishejiaomeitibujuqingkuangjinxingletongji,jiezhi2018niandi,96jiazhongyangqiyehaiwaishejiaomeitipingtai(facebook、twitter、youtube、instagram)dezhengtikaitonglvwei47.9%,gong46jiazhongyangqiyekaitong278gezhanghao。yu2017niande42jiazhongyangqiyexiangbi,2018nianshejiaomeitipingtaidekaitonglvzengzhang4.1%,xinzeng4jiaqiye。qizhong,2018nianzhongyangqiyezaifacebookdekaitonglvjusidajingwaishejiaopingtaishouwei,gaoda38.5%,gong37jiazhongyangqiyekaitong118gezhanghao。(jiantu2、3)


tu2: 96jiazhongyangqiyehaiwaishejiaomeitizhengtikaitongqingkuang(danwei: %)


雅博体育tu3: 2018nian96jiazhongyangqiyesidajingwaishejiaopingtaikaitongqingkuang


yangqizongbujituanlianshuzhanghaofensizongliangchaoqianwan,bannianneizhangfugaoda385.2%

2018nianyilai,youqishi6yuefenyihou,yangqijiqizigongsixinkaitonglejishigejingwaishejiaomeitizhanghao。shouciyingxiang,yu2018nianshangbannianxiangbi,facebookpingtaizhongyangqiyejituanzhanghaodezongfensiliangzengzhangzuixunmeng,zengzhanglvgaoda385.2%,zengzhangliangwei850yuwan。qici,youtubepingtaiyangqijituanzhanghaodezongfensiliangzengzhanglvyefeichangkeguan,wei101.2%,zengzhangliangwei7523ge;yushangbannianxiangbi,instagrampingtaiyangqijituanzhanghaodefensiliangzengzhang62.0%,zengzhangle3.6yuwan;twitterpingtaiyangqijituanzhanghaozongfensiliangzengzhanglvwei10.7%,fensiliangbishangbannianzengzhangjinwange。(jiantu4)


雅博体育tu4: 96jiayangqisidapingtaijituanzongbuzhanghaofensiliangduibitu(danwei: ge)


hangkonglingyudezhongyangqiyejingwaishejiaomeitiyunyingbiaoxiantuchu

zhongguonanfanghangkongjituanyouxiangongsichixuweijubangshou

雅博体育《baogao》yifacebook、twitter、youtube、instagramsigepingtaishujuweizhu,congzhanghaoxiyinli、neirongshengchanliheneirongchuanbolisangeweiduzonghepingguzhongyangqiyehaiwaishejiaomeitiyunyingdezhengtibiaoxian。96jiazhongyangqiyezhong,hangkonglingyudehaiwaishejiaomeitichuanbonenglibiaoxianrenghentuchu。yu2018shangbannianxiangbi,zhongguonanfanghangkongjituanyouxiangongsichixuweijubangshou。xiangbi2018shangbannian,zhongguojiaotongjianshejituanyouxiangongsi、zhongguozhangjiangsanxiajituanyouxiangongsidezonghedefenjunyousuotigao。


zhongyangqiyehaiwaishehuizerenjianshequde“chubuchengxiao”

bufenqiyetupochuantongwenzitubiao,jiezhujingtouxushuhaiwaizerendandang

《baogao》duizhongyangqiyefabude2017nianshehuizerenbaogaojinxingletongji。yanjiuxianshi,jiezhi2018niandi,64jiazhongyangqiyefabule《2017nianqiyeshehuizerenbaogao》。qizhong36jiazhongyangqiyefabudebaogaocaiyongzhongwenheyingwenliangzhongyuyan,zhanyifabubaogaozhongyangqiyeshuliangde56.3%,baogaodeguojihuachengdubuduantigao。zhongguoyidongtongxinjituanyouxiangongsi、zhongguohaiyangshiyoujituanyouxiangongsi、zhongguoshiyoutianranqijituanyouxiangongsideng32jiazhongyangqiyezaishehuizerenbaogaozhongzhuanmenshezhile“haiwaishehuizeren”dengzhuanti。fenxifaxian,bufenzhongyangqiyetupochuantongdewenzixingshi,yunyongshipindengduomeitixingshizhanxianqishehuizerenjiansheqingkuang,dadaolianghaodechuanboxiaoguo。(jiantu5、biao2)


tu5: zhongyangqiye2017nianshehuizerenbaogaofabuqingkuang


biao2: zhongyangqiye2017nianfabuhaiwaishehuizerenzhuantileiheguobieleibaogaoliebiao


雅博体育zhongyangqiyeyingqianghuahaiwaichuanbozhengtimouhua,duoyuanhuasuzaohaiwaixingxiang

雅博体育《baogao》deduoweidushujuchengxianchuyigebuduanjinbudeyangqihaiwaixingxiang,danzhongyangqiyehaiwaichuanboyiranmianlinzhuduokaoyan。《baogao》tichusandianjianyi: yishigoujianliti、duoyangdehaiwaichuanbotixi,jianshefuhezishenfazhandingweide“duoyuzhongguanwang+duoxinmeitipingtai”dechuanbojuzhen,tigaohaiwaichuanbofugaidu;ershizhendui“ruhezuohaiwaichuanbo”jinxingxitongsheji,zuohaoguihua,shishi“yiguoyice”chayihuachuanbo,tigaohaiwaichuanbojingzhundu;sanshigenjuguojixingshishishidiaozhengcelve,tigaohaiwaichuanbolinghuodu,chixujiaqianghaiwaishehuizerenjianshe,tigaoqiyepinpairenkedu。

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